Taylor Swift is taking legal action against the rising threat of AI.
- 3 days ago
- 1 min read
When it comes to AI, you can't just shake it off.
Taylor Swift has filed three trademark applications to protect her sound and image from AI deepfakes
It follows Matthew McConaughey's filings from January
Her trademarks reflect the industry's increasing concerns, but smaller artists are still feeling the burn
AI interpretations are on the rise, and Taylor Swift is the latest artist to take a legal stance against the increasing threats.
Acting on behalf of the singer, Swift’s company TAS Management filed three trademark applications with the US Patent and Trademark Office on April 24, two of which relate to sound trademarks protecting Swift’s voice represented by the phrases ‘Hey, it's Taylor Swift’ and ‘Hey, it’s Taylor’ — which she’s known for saying several times during her live performances.
The third trademark relates to visual protections, where a photo of her ‘holding a pink guitar, with a black strap and wearing a multi-colored iridescent bodysuit with silver boots’ (as described in the application) has been used to represent her image. The filings were first spotted by intellectual property attorney Josh Gerben, but Swift’s team has yet to provide a comment on the status of the applications.